NPP: THE "NON-PERSUASION" PERSUASION SYSTEM by Min Liu

NPP: THE "NON-PERSUASION" PERSUASION SYSTEM

Jedi-Level Persuasion and Influence Without Force, Manipulation, Shadiness, or Sleaze

NPP: The "Non-Persuasion" Persuasion System

Everyone talks about how important persuasion skills are, and here I am nodding my head like a wobbly bobblehead.  They're absolutely, and most definitely, right.

Persuasion skills are truly a superpower. THE MOST IMPORTANT SUPERPOWER OF THEM ALL:

  • You can make it BIG and GET EVERYTHING YOU WANT IN LIFE with an above-average ability to persuade people to take action and do what you want them to do.

  • On the flip side, you will always struggle (and fail) for the things you want if your ability to persuade sucks.

REMEMBER THIS: WITH EVERYTHING VALUABLE AND DESIRABLE IN LIFE, PERSUASION SKILLS ARE THE ONE THING STANDING BETWEEN THE "HAVES" AND THE "HAVE NOTS":

  • Think of any really successful person you know. Do they know how to persuade and influence?  Of course they do!

  • Now, think of somebody you know who is truly struggling, especially financially and with the opposite sex. How are their persuasion skills (or lack thereof)?  Pretty f---ing bad, right?

So, if you aren't where you want to be in some aspect of life, it's most likely because you need to become more persuasive in that aspect.

If you're smart (and I know you are), the DESIRE to learn persuasion skills should BURN IN YOU. 

There is NO more important, essential, or powerful skill in life than this one and IT WILL ABSOLUTELY CHANGE YOUR LIFE FOR THE BETTER...SO MUCH BETTER...IF YOU MASTER IT.


BUT, THERE IS A BIG, BIG PROBLEM:

Traditional persuasion tactics and techniques simply don’t work. Or, not nearly as well as people would have you believe.

Here's one of the reasons why:  A lot of traditional persuasion tactics and techniques were extrapolated by researchers from research studies or social experiments in controlled environments or situations (and not real-life situations).

You probably know many of these traditional tactics and techniques, such as:

Social proof, authority, consistency, reciprocity, scarcity, liking, mirroring, and many others.

You might have learned these traditional tactics and techniques from some of these famous books on persuasion and influence:

  • Robert Cialdini's "Influence" and "Pre-Suasion"
  • Dale Carnegie's "How To Win Friends & Influence People" 
  • Joe Sugarman's "Triggers"

There are a lot of others teaching roughly the same things.  Personally, I've spent a fortune on these resources to learn about persuasion myself.

If you're reading this, you've probably spent quite a bit of money yourself trying to learn persuasion skills.  Am I right?!

LIKE I SAID, THIS SUPERPOWER IS SO IMPORTANT, IT SHOULD BURN INSIDE YOU TO MASTER IT.

I'm sure you know this already: Investing in your persuasion and influence skills is absolutely the best investment you could ever make.

But...only if it actually made you more persuasive. Herein lies the problem!


Mastering persuasion and influence in the way it is currently taught, is very difficult and usually fruitless.

You must take a different approach!


You’ve probably even tried out a lot of the traditional persuasion tactics and techniques you learned in the above books, right?

Let me ask you this: How’d they work out for you?

Not so well, right?! 

Same here!

As soon as you tried to use these traditional persuasion tactics and techniques in real-life situations, everything went to sh-t, right?

Do you feel like all the money you've spent to learn persuasion and influence went down the drain?  Me too!

For years, too many than I care to remember, I struggled trying to use these traditional tactics and techniques to build my business, represent my legal clients, advise my corporate overlords to do the right (i.e. ethical and legal) things, convince my friends and family to do the things that were in their best interests, get girls to go out with me, and all sorts of other things.

All with limited (and mixed) success, but mostly with a lot less success than I desired or envisioned.

Here are a few reasons why traditional persuasion methods don't really work:

#1) Real-life is the furthest thing from controlled environments/controlled studies or social experiments.

These traditional persuasion tactics and techniques developed in research studies or social experiments can’t account for all of the myriad factors that come into play in real-life situations.

Real-life and human beings are just too complex and can't be dealt with using simple tactics or insights gleaned from limited, controlled social experiments. 

Don’t get me wrong.  These traditional methods are not necessarily incorrect, but what I am saying is that they are useless without something else.

#2) Traditional persuasion advice is usually just a random collection of tactics.

This one is simple to understand.

A random collection of persuasion tactics is hardly a framework or system, no matter how powerful, interesting, or effective a particular tactic seems to be. But, throwing around random tactics is unreliable as a persuasion method.

#3) Traditional persuasion methods are like a puzzle they’ve given you, but the most important puzzle piece is MISSING!

Because that puzzle piece is missing, it renders those traditional persuasion tactics and techniques impotent, flaccid, and limp.

Persuasion is "puzzling" for most people because no matter what tactics or techniques you learn, they just don't seem to work as well as they would have you think.

But, it's not because you're stupid or incompetent at carrying out these tactics and techniques.

And, it's not because people look down on you or don't take you seriously.

It's because traditional persuasion methods, while claiming to rely heavily on psychology, COMPLETELY IGNORE other very important psychological principles that are MASSIVE OBSTACLES to persuading and influencing other human beings.

Ignoring these PSYCHOLOGICAL PITFALLS means being unable to persuade consistently, effectively, and successfully.

And...traditional persuasion methods offer NO SOLUTION for these MASSIVE PITFALLS.

Let's talk about one of them right now:
CHANGE MY LIFE!

CASE STUDY: One Psychological Principle (of many) That Traditional Persuasion Methods Ignore

Let me give you an example of one (out of many) psychological principle that traditional persuasion tactics and techniques completely ignore/don't acknowledge is ALWAYS at play:

People HATE to be persuaded and in the course of being persuaded, they hate to feel manipulated.

But, traditional persuasion tactics and techniques are extremely manipulative.

In traditional persuasion methods, there is this idea of “persuasion triggers“.

A “trigger” is a specific thing, like social proof or reciprocity, that the persuader can just “pull” anytime and “kill” their designated target.

For example, "reciprocity" is the practice of giving someone something and making them feel indebted to return the favor.

How manipulative is that practice in reality? 

(Let me answer that for you: VERY!)

Don't you hate it when somebody is doing something for you when in reality, you know they just want something from you? I sure do!

Or, salespeople talk about their craft with phrases like “Eat what you kill”, “You miss 100% of the shots you don’t take”, or "Big shots are only little shots who keep shooting.” 

Isn’t it perverse that persuasion techniques are described using words such as “killing”, “shots”, “shooting”, or “triggers” which imply other violent and anti-social words like “predator”, “prey”, “guns”, “bullets”, and “targets”?

The idea of persuasion being about pulling “triggers” is it and of itself THE main obstacle to persuasion. Traditional persuasion tactics are actually anti-persuasive!

If you think about it, wouldn’t YOU hate it if other people believed they could control your mind (and your behavior) that easily AND they actually tried to do so?!

What we should naturally deduce from this psychological pitfall is that:

IF WE WISH TO PERSUADE PEOPLE, WE ACTUALLY MUST AT ALL TIMES APPEAR NOT TO BE PERSUADING (OR MANIPULATING) THEM AT ALL!

(Sidenote: Are you now starting to understand why this program is called NPP: The "Non-Persuasion" Persuasion System?)

And, we certainly can’t be viewing persuasion as using “triggers” or viewing the people we hope to persuade as “targets”.

People are HUMAN BEINGS with their own viewpoints, thoughts, and beliefs and must be treated accordingly (and respectfully).

As soon as it appears that we are trying to persuade or manipulate them (or appear that we are), it’s game over.

Of course, "appearing not to be persuading someone" is much easier said than done.

It is much more art than science.

This much is true:
A truly effective persuasion method must contemplate, and more importantly, ADDRESS those psychological pitfalls that traditional persuasion methods ignore or like to pretend, don't exist.

Once these ignored psychological pitfalls are dealt with and managed, persuasion becomes SO MUCH EASIER.

But, that was just one pitfall that traditional persuasion methods fail to address.

There are quite a few others...
GET EVERYTHING I WANT!

INTRODUCING NPP: THE "NON-PERSUASION" PERSUASION METHOD

We just established that traditional persuasion methods are like a puzzle with a massive puzzle piece missing.

NPP is that missing puzzle piece which FINALLY SOLVES the "persuasion puzzle" for you.

KNOW THIS: It's not just a tiny puzzle piece that's missing in traditional persuasion methods, but an ENORMOUS, GAPING PUZZLE PIECE.

This puzzle piece is so BIG that it is malpractice for people to talk about persuasion without also teaching and leveraging what you will learn in NPP.

(If you needed a license to teach persuasion and influence, these practitioners would lose their licenses!)

Sorry I can't reveal what that BIG PUZZLE PIECE is here, but it has something to do with the following:

Traditional persuasion tactics and techniques rely heavily on the use of force, manipulation, shadiness, and sleaze.

Who are we to think that WE can persuade anybody to do anything WE want, when WE want?!

In many ways, it is incredibly egocentric, self-interested, and self-centered to want to do this and believe we can do this.

We think that using traditional persuasion tactics and techniques should be as simple as pulling "triggers" to make people do what we want, when we want.

What we want isn't what other people necessarily want, so what gives us the right to insist on only what we want?

(Oops, I think I just revealed another psychological pitfall that has to be managed just now...)

Let's just say persuasion is just not as simple as they would have you think.
GIVE ME THE POWER OF PERSUASION!

NPP WILL GIVE YOU JEDI-LIKE POWERS OF PERSUASION

It took me over 3.5 years (and countless trial & error persuasion attempts) to develop this sure-fire system of persuasion called NPP:

NPP is a three-step persuasion system and framework that does not involve MAKING people do what we want, but ultimately RESULTS in people becoming EAGER to do what we want...

....AND...this is key, BUT with no force, no manipulation, no shadiness, and no sleaze whatsoever.

WHICH IS WHY NPP IS CALLED THE "NON-PERSUASION" PERSUASION SYSTEM!

When you master NPP, you will GREATLY ENHANCE your power to:

-make more sales of whatever you are selling,
-get more (and better) career and business opportunities,
-more easily influence your friends, family, and acquaintances,
-dramatically improve your relationships or convince others to want to be in a relationship with you,
-excel in and be more influential in the workplace or marketplace, and
-whatever your heart desires.

And the best thing is: You will be able to do these things without ever relying on force, manipulation, shadiness, and sleaze.

You'll become like a Jedi Master, a Jedi Master of Persuasion.

Persuasion and influence become easier and simpler as if you had "The Force".

You'll wonder how you were able to persuade and influence previously with a virtual muzzle over your mouth.

You'll wonder how you were able to persuade and influence without that huge missing puzzle piece.

You'll always be a "padawan" in the arts of persuasion and influence if you do not learn and master NPP.

PLEASE DON'T WASTE ANYMORE TIME OR MONEY ON TRADITIONAL PERSUASION "SYSTEMS" THAT DON'T WORK, ARE MANIPULATIVE, AND IGNORE TIMELESS YET IMMUTABLE PSYCHOLOGICAL PRINCIPLES!

NPP is the final puzzle piece to the SUPERPOWER you've been wanting to master for a long time.

BECOME A JEDI MASTER OF PERSUASION AND INFLUENCE NOW!
I WANT JEDI POWERS!

Your Jedi training in NPP will install in you:

  • The KEY SHIFT that makes persuasion AT LEAST 100% easier, if not much, much more.
  • Through viewing countless examples from TV shows, movies, and real life, you will learn the secrets of "non-persuasion" persuasion firsthand.
  • How male Japanese "hosts" get their female customers to happily buy bottles of $3,000 cognac from them every evening in Tokyo and how that relates to persuasion.
  • How to talk a police officer out of arresting you or giving you speeding tickets.
  • The ONE THING that holds almost every single person in this world back from being a great persuader.
  • How to convince people to pay 5x the money for a product/service.
  • Crucial lessons from how cults, gang leaders, and pimps persuade and recruit people for nefarious purposes and how those lessons inform and SUPERCHARGE our ability to persuade.
  • The most powerful way to chip away at people's strongly-held thoughts, beliefs, and viewpoints without making enemies in the process.
  • The first two things that YOU NEED TO DO before you start "persuading" a/k/a the two things that will blow up every persuasion attempt unless first handled and dealt with.
  • How only certain professional sports team are able to successfully persuade the best players in the world to join them.
  • The thing you should be focusing on instead of persuasion "triggers" if you want to have a successful persuasion attempt.
  • The only time/condition you should try persuading another person to do anything (and what time/conditions you should NEVER try to persuade anybody to do anything).
  • How to get hundreds of millions of people to change their behavior with just one simple thing.
  • What internet memes and memetics inform us about persuasion.
  • The not-so-secret, yet-not-well understood ways to make your thoughts become somebody else's thoughts.
  • The specific persuasion tools that are so much more powerful, effective, and easier-to-use than traditional persuasion "triggers".
  • And, so much more!
NPP IS FOR ME!

Testimonials For NPP

Your selling and persuasion skills are really great!  I'm so glad I learned the NPP system from you.
Alex B

What's included?

Video Icon 34 videos Text Icon 74 text files

Contents

BACKGROUND: THE WHAT'S AND WHY'S OF NPP
The Problems of Traditional Persuasion Systems, Tactics, & Techniques
An Example of The Fallibility of Traditional Persuasion Techniques
Is There A Better Way and What Is It?
Human Nature: The Reason Why Persuasion Is Difficult
The Flipside: When Persuasion Gets Easy
The Key Shift That Makes Persuasion At Least 100% Easier
NPP: Redefining Persuasion
Roadmap: The Three Stages of NPP ("Non-Persuasion" Persuasion)
NPP STAGE ONE: PDO
Introduction To PDO
The Perversity of Human Nature
PDO: Leveraging Human Nature
A Thought Exercise: The Power of PDA...I Mean...PDO
Avoiding SUBs
An Example of Avoiding SUBs: The Wise Entrepreneur
An Example of How SR Results In Better Outcomes
SR: Another Thought Exercise
An Example of The ZOR: Friday Night Lights
3 mins
ES & ES
An Example of ES: Mr & Mrs Smith
The JS
An Example of The JS: 2016 US Presidential Campaign
Why V Is So Important (Oprah Winfrey)
2 mins
An Example of V: Turning A Bad Situation Around 180 Degrees
2 mins
An Example of V+: Stretchy Pants
An Example of V & V+: Japan's #1 "Host"
2 mins
An Example of V & V+: The Backup Linebacker
2 mins
Letting Them "Off The Hook"
One Specific SUB You Must Be Aware Of
An Example of PDO: Getting A Better Hotel
2 mins
An Example of Anti-PDO: Shangri-La Dialogue
Two Mental Tricks for PDO
NPP STAGE TWO: THOUGHT SUBLIMATION
Introduction to Thought Sublimation
MI: What and How
An Example of MI: The Convenience Store
An Example of MI: Getting Mad
An Example of MI: The Hamptons Five
An Example of MI: Rich Paul
An Example of MI: Challenging The Son of Heaven
3 mins
An Example of MI: Kawhi Leonard's Free Agency
An Example of MI: Recruiting A New Partner
1 min
A MI Tactic: The Better Approach
Why Is MI So Important?
An Example of CI: Homework
An Example of PS: Fighting About Fighting
2 mins
An Example of PS: iPhone 4
An Example of PS: How Would You Feel?
2 mins
An Example of PS: Saving Someone's Life
2 mins
An Example of POR: Job Interviews
An Example of POR: Impersonations
5 mins
Reducing Barriers
NPP STAGE THREE: THOUGHT TRANSFERENCE
Introduction to Thought Transference
Why Thought Transference >> Persuasion Triggers
How To Perform Thought Transference
The Real Persuaders
Universal NWDs
Individual NWDs
An Example of Individual NWDs In Action: The Train Station
An Example of Individual NWDs In Action: When Nothing Else Works
3 mins
A Final Word on NWDs: Positioning
Disaffected-ness
So, What Now?
Conveyance (Part 1)
Conveyance (Part 2)
Conveyance (Part 3)
An Example of Conveyance: I Love You
1 min
An Example of Conveyance: 2004 Political Ad
1 min
An Example of Conveyance: The Emperor & His Concubines
4 mins
An Example of Conveyance: San Antonio Spurs Coach Gregg Popovich
An Example of Conveyance: The Attorney General
An Example of Conveyance: Be Careful
2 mins
An Example of Conveyance: One of the Most Famous Examples Ever
1 min
An Example of Conveyance: Last Ditch Attempt To Save The Job
2 mins
Naval Ravikant on Conveyance
1 min
An Example of AP: The Naughty Dog
1 min
An Example of AP: Flattery
1 min
An Example of AP: Assuming Something Improper
2 mins
An Example of AP: The Mueller Report
An Example of AP: How To Create Something Out of Nothing
An Example of AP: Finding An Ally
2 mins
Empowerment
Thought Wrappers
The Most Important Thought Wrapper: ST
The Second Most Important Thought Wrapper: NL
Context Awareness
Context-Aware Thought Design & Transference
Three-Step NPP Case Study #1: Business Dilemma
Three-Step NPP Case Study #2: Doing More Than The Bare Minimum
NPP IN ACTION
Mr. Rogers' Senate Testimony
7 mins
Steve Kerr: The Golden (State) Touch
1 min
Scarlett Johansson: The Island
2 mins
Buddy Marcelle & Adonis Creed: Creed 2
1 min
2019 Chinese TV Drama: Hope All Is Well With You
2 mins
2019 Chinese TV Drama: The Family
2 mins
Yao Ming: Shark Fin PSA
1 min
Friday Night Lights: The Backup Quarterback
4 mins
Closing The Difficult Customer
2 mins
2011 Chrysler Advertisement: The Comeback
2 mins
The Cheatsheet: Never Forget These Principles of NPP
Thank You!